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What's The Best Investment Today?

Many people ask what's the best investment today. This can be answered hands down that it is the stock market. You will quickly discover that my approach to choosing shares aims for simplicity. I acknowledge that busy investors may only be prepared to sacrifice a few hours a week to the task. They do not have the luxury of being able to study companies exhaustively. Also, not everybody has the accountancy skills to make sense of much of the information contained in a company’s report and accounts. The Forward Earnings Technique requires just three conditions to be fulfilled before you buy a share. I call them ‘safeguards’. Supplied with the correct facts, these three conditions are intended to be objective, and are therefore more or less beyond dispute.

The selection procedure subconsciously depends on buying decisions made by other investors who are closer to the companies in question. That is why you will find that a share which achieves a new price high is crucially important to our system of assessment of companies. When a share makes a new high for 12 months or longer it has fulfilled the first buying condition or safeguard. Alternative systems rely on as many as a dozen criteria to justify buying a share. (Several of these could arguably be of a subjective nature.) This means an excessive amount of study, and even a paid professional would find the job irksome. Once a decision on a share has to be reached there is no certainty that all the conditions to justify buying have been met since there are too many grey areas. Decision-making must suffer as a result. Since 1987 stock market performance, as measured by the progress of the FT All Share Index, has not kept up with the rise of retail prices.

At some stage shares have to catch up. Even if the inflation rate does not accelerate, retail prices will continue to rise steadily as indicated. In the early 1990s dividends from major UK companies compared very favorably with 4 per cent inflation rates. If dividend growth rises in step with inflation, then the FT All Share Index would probably climb parallel to retail prices. Should things go wrong, and inflation become rampant again, the growth in the FT All Share Index would be expected to quicken. It is likely that the rise in share prices would then eventually overshoot the inflation rate.

Therefore, wisdom suggests that over the rest of the 1990s share prices are well underpinned, even if they rise significantly from 1992 levels. With low inflation rates, by the year 2000 the FT All Share Index could reach a level double the value of 1990, and yet shares would still only be normally valued. Of course, if greater inflation returned the target level for shares would be higher. Against this backdrop there will be shares whose prices might easily outperform the market, perhaps tripling or more in value. For your task to root them out early. Opportunities will exist for for the rest of the decade, no matter when you start compiling records. So we believe that we have answered what's the best investment today.

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